Ascent

Hire Paid Media Specialists
and save up to 70%

Top-tier nearshore talent, perfectly aligned with your budget.

Paid Media Specialists
Paid Media Specialist consultant

Paid Media Specialist

We help companies connect with high-performing nearshore Paid Media Specialists who drive growth through data-driven advertising and strategic campaign management.

Paid Media Specialist Paid Media Specialists help businesses scale by managing and optimizing advertising spend across digital platforms. They handle the end-to-end execution of campaigns, ensuring that budget allocation, targeting, and creative assets result in a high return on ad spend (ROAS). By maintaining precise tracking and analyzing performance data, these specialists provide companies with a clear view of their customer acquisition costs and growth trajectory. In their daily work, Paid Media Specialists conduct keyword research, manage bidding strategies, A/B test ad copy, and monitor conversion pixels. Their expertise helps businesses stay competitive, avoid wasted spend, and ensure that marketing data is ready for high-level scaling or performance reporting. They also support marketing leadership by preparing performance audits, helping with budget forecasting, and keeping tracking documentation updated. Their role is essential for maintaining consistent lead flow and helping businesses stay ahead in crowded digital marketplaces.

Responsibilities

  • Conduct comprehensive keyword research and audience targeting.
  • Manage and optimize bidding strategies across digital platforms.
  • Perform A/B testing on ad copy and creative assets.
  • Monitor and manage conversion pixels and tracking infrastructure.
  • Execute end-to-end campaign management for high ROAS.
  • Prepare detailed performance audits and ROI reporting.
  • Assist with strategic budget forecasting and allocation.
  • Maintain precise tracking and attribution documentation.

Recommended Studies / Certifications

Bachelor's degree in Marketing, Communications, or Data AnalyticsGoogle Ads Search/Display/Video CertificationsMeta Certified Media Buying ProfessionalAmazon Advertising Foundations

Skills

Performance Marketing StrategySEM & Programmatic AdvertisingConversion Rate Optimization (CRO)Audience Segmentation & RetargetingCampaign Analytics & AttributionCreative Strategy & BriefingData Visualization & ReportingStrategic Budget Allocation

Tech Stack

Platforms: Google Ads, Meta Business Suite, LinkedIn, Microsoft Advertising, Amazon.Analytics: GA4, Google Tag Manager, SEMrush, Ahrefs.CRM: HubSpot, Salesforce.AI Ad Tools: Jasper, Copy.ai, Adcreative.ai, Pencil.AI Optimization: Madgicx, Skai (Kenshoo).

Hiring Cost

U.S. average yearly wage$85,000
Average yearly cost with Ascent$38,000
U.S. average hourly wage$40.86
Average hourly cost with Ascent$18.27

Salaries shown are estimates. Actual savings may be even greater. Please schedule a consultation to receive detailed information tailored to your needs.

Seniorities of an Paid Media Specialist

Mid-Senior

Mid-Senior paid media specialist A mid-senior specialist has gained significant experience and can manage complex multi-channel campaigns with greater independence. They often handle end-to-end account management, budget shifts between platforms, and detailed performance audits. They also support Marketing Directors by preparing the data needed for strategic growth reports.

Senior

Senior paid media specialist Senior Paid Media Specialists oversee the company’s entire digital ad spend and ensure every dollar is optimized for performance. They review high-level attribution models, manage complex integrations, supervise junior media buyers, and coordinate closely with sales or product managers. Their role ensures marketing consistency and guarantees that all data is ready for board-level reporting and financial audits.

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